What are the best gym offers to provide if my studio is at capacity? This is the most common question fitness studio owners have.
How do you take on the correct quantity of new members when so many gyms are able to reopen under particular restrictions about hygiene, masks, social distancing, and operating well under capacity? With your promotion and sales, how can you avoid overbooking or exceeding capacity? We’ll talk about them in this article.
FIRST AND FOREMOST, THESE ARE THE BEST GYM DEALS AVAILABLE RIGHT NOW
The top gym discounts are all based on the word “free.”
In fact, the best-performing offer right now among the top 5% of fitness studios we work with is still a FREE WEEK.
The issue is that your fitness studio has a limited capacity, so how are you going to offer a free week when you can’t accommodate everyone?
“Let’s go find another offer,” is not the answer. That could be a solution, but I don’t believe it is the best one. Changing your sales script is a fantastic option that I highly endorse.
I recently role-played this new screenplay with some of the gyms with whom we deal, and it went extremely well. Despite their low capacity, those gyms are implementing it and growing.
HOW TO CHANGE YOUR GYM’S SALES PITCH TO MAKE FREE OFFERS AT LIMITED CAPACITY WORK
So now you know that the finest gym discounts are all about getting something for nothing. There’s a free week, a free workout, and so on. As a result, despite the restricted amount of area provided, you’ll get more leads. You can fight this with a sales pitch from your fitness studio.
People dislike a “bait and switch” pitch, for starters. They don’t like it when you lure them in with a FREE WEEK and then change it to, say, $7 for 7 days. But here’s the deal…
Because you won’t be able to handle every FREE WEEK lead that comes in, you’ll need to conduct a bait and bait strategy. In a different way, you offer them what they desire. The following is how it works:
This Is The Bait And Bait Fitness Studio Sales Pitch
“So we have a few classes available right now, but not a lot of options—mostly classes in the middle of the day. But I’d like to make it even better for you and make sure you still adore the fact that you received the free pass here, so I’m going to give you a few of options.”
Option Number One: “I’ll match your offer and give you two additional weeks free when we reach maximum capacity.”
Or, Option Number Two: “Right now, if you buy two months, I’ll actually give you an entire month for free. So, if you buy two months now, we can either do your first and second months for you or then give you the third month for free.”
Or, Option Number Three: “Another option is to prorate the third month over the remaining months. As a result, you get a monthly discount of 33%. That makes sense, right?”
Client: Yes, that’s perfect!