This is your entire sales approach for converting web leads into paying gym members, increasing revenue, and feeling secure in your sales process.
This is something you’ll want your entire team to read. This sales guide’s purpose is to assist everyone at your fitness studio in converting hesitant leads into raving fans.
Here are all six steps in order. At any point, you can jump to whichever one you want:
Master Your Fitness Studio’s Pre-Selling Strategy
This step will help you avoid cold-calling and instead focus on people who want to get in better shape, want to be a part of your community, and need a gym.
In other words, you must get in front of people so that they are aware of who you are before speaking with them. That is exactly what pre-selling entails.
The purpose of pre-selling in your sales plan is for them to be familiar with your gym before they come in.
Your fitness studio lead management sales strategy
Using Customer Relationship Management (CRM) software is the most effective approach to manage your leads and ensure that they progress through your sales funnel.
Being organized is more important than being talented (for reasons I’ll explain later), and a good CRM will help you keep track of all your leads, their contact information, and so on.
Grow your organic platform
Because social media is free, any gym or fitness trainer should use it to its greatest potential. The objective is to create high-quality material that establishes your authority. Consistently producing material that delivers actual value to your audience is a great way to establish yourself as a trustworthy source of information. The knowledge you’ve accumulated through your years as a fitness professional will be highly useful.
The fitness market is constantly evolving; one year there may be a new dance-fitness craze, the next it may be yoga, and so on. Offering courses focused on major developments in the fitness industry is one method to remain on top of everything. By doing so, you not only empower everyone who takes the course by providing them with a credential and another source of money, but you also establish relationships with them by allowing them to conduct future classes.
Launch a referral program
Successful gyms and studios focus on creating a sense of community, a place where friends can gather after a long day at work to relieve stress while also improving their health. A referral program could be exactly what your company needs to get new customers in the door. According to Nielsen, 92 percent of respondents trust recommendations from friends and family. Furthermore, 74% of consumers believe that word of mouth has a significant impact on their purchasing decision.
Create an event
You’ve gone a long way toward building rapport and establishing a positive base with the locals if you create an opportunity to communicate with them in a way that helps them and potentially provides fun.
5k races, obstacle courses, strong man challenges, and sports activities are all examples of successful fitness activities. You may work with local businesses as sponsors and help market the event on various social media platforms to build excitement leading up to the event; if done well, there will be a large turnout and it will be a wonderful representation of your company.