Referrals are by far the most effective way to expand your fitness business. When you get referrals, one becomes more.
WHY IS IT SO IMPORTANT TO GET REFERRALS?
Referrals are the quickest, easiest, and most efficient way to increase your income. That’s why they’re so successful.
WANT TO GET REFERRALS? YOU HAVE TO ASK
Yes, it’s the easiest method for obtaining referrals, but it’s sometimes ignored. The rest of the steps will be much more detailed, but there’s a reason we’re starting here.
You most likely have members who adore your studio but would only recommend it to friends and family if asked. This is a smart technique to use for more than just referrals; it also works for reviews, testimonials, upsells, and cross-sells, but the best way is to inquire.
THE REFER AND RECEIVE STRATEGY
When Loud Rumor Virtual Training (LRVT) Performance Consultant Corbyn May managed 20 Orange Theory Fitness locations, he used this tactic, which is basically a raffle. The way it works is that your members earn raffle tickets by completing those tasks. The complete approach is as follows:
when your members check-in at your studio, they will take a photo and post it to the Facebook Group to earn one raffle ticket.
when your member brings in a friend or family member for a workout, they get 3 Raffle Tickets per person they bring in.
INCENTIVIZE YOUR TRAINERS TO GET REFERRALS
It’s not all about the money when it comes to motivating people. It may simply be making the largest, most crowded classes for a teacher.
So, what drives your personal trainers? What motivates the coaches to put in place a referral-gathering system?
You will incentivize the trainers to pursue a referral process until you, as the Leader, understand what motivates them. Then, for them to comply, you’ll write referral files.
You don’t want to put too many scripts in front of them. Make the request for referrals a short paragraph that they can memorise.
GET REFERRALS WITH THEMED CAMPAIGNS
Theory of oranges Themed Referral Campaigns are very common in the fitness industry. Particularly “Hell Week,” as it’s known.
If you haven’t heard of it, participants dress up for Halloween and receive a t-shirt if they complete a certain number of workouts.
It’s just a t-shirt, but it’s the t-shirt that everybody wants.
When you add in the rarity of it due to the theme, you’ll get a lot of members referring their friends and family to hang out with you.
GET REFERRALS AT THE POINT OF SALE
The best time to ask for referrals is at the point of sale. All who buy and commit want assurance that they made the right choice.
Getting their friends and family involved is one of the easiest ways to do so.
Our top fitness studios use the same script we do.
Here are the basics:
First, compel them to take out their phone
Second, Make a list of all the people they’d like to join them.
HINT: To assist them, it is helpful to recite a list: “Sister? Brother? Is it a cousin? If you have a spouse? “Do you have a roommate?”
Third, make a list of at least 5 people who would enjoy joining them for a free workout.
The script above will show you how to do it flawlessly and contact your referrals to get them to sign up as well.