4 Ways to Guarantee Your Fitness Leads Visit Your Gym a Second Time

One of the most difficult tasks for fitness studio owners is converting fitness leads into full-fledged, paying customers. If you own a gym, your major goal is to figure out a proven strategy for attracting new customers. These tactics will ensure that your fitness prospects return to work out a second time. Continue reading:


The lack of trust, or rather, the lack of confidence, is the primary reason fitness leads do not purchase a membership to your club the first time they visit. It takes time to create rapport between the two of you, just like it does in any other relationship. As a result, make this possible new member feel at ease when making the purchasing decision.

Show them that you want them back if you want fitness leads to return. Call them the next day to see how they liked their initial visit. Send them an email to let them know about upcoming classes that they might be interested in.


Another approach to entice a new visitor to return for a second workout is to arrange the remainder of their trial on their initial visit.

When you schedule future visits ahead of time, people are more likely to turn up since the expectation is already set. You’ve taken the hassle out of planning, and they don’t want to let you down after all your hard work.


Finding a routine that keeps people interested is an important component of working out and obtaining the motivation to go to a studio. So mix it up when scheduling a new visitor’s forthcoming exercises at your facility. If the first day’s work out was mostly focused on the arms, the next day’s activity should be more focused on the legs. Warm-ups and cool-downs can be included, as well as varied activities each time to keep their muscles guessing. Playing music during class is also beneficial, and you can even take song requests. Adding diversity to the workout keeps them interested and encourages them to return.

Additionally, during someone’s initial workout, make sure to highlight whatever makes your studio distinctive. Bike shoes, towels, and water bottles are examples of supplementary equipment. It may even be a free body fat evaluation or a post-exercise analysis that sends them their workout data — such as calories burnt, heart rate, and so on. Find something that works for your studio, because 74% of customers prefer to buy from the first firm to add value.


Some group exercise classes, especially those that employ equipment, have size restrictions (like spin, pilates, or TRX). These classes’ popular time slots tend to fill up rapidly, resulting in waiting lists. As a result, someone who signs up for a class but doesn’t show up can occasionally prohibit someone else — who could be even more interested in your studio — from attending. The simplest way to avoid this is to maintain a credit card on file for each of your fitness leads who makes appointments, much like hotels do with reservations. The card secures their seat in class, but you can charge them a modest price if they don’t show up or cancel within a certain number of hours of the class starting time. This makes people more likely to show up and avoid being charged.

4 Ways Your Fitness Studio Can Beat Attrition And Retain Members Longer

Let’s talk about a term that no one wants to hear: attrition. We fitness professionals understand the importance of attracting new members, but we all too often overlook retention methods.

In reality, the number of members you keep is equally as crucial as the number of new ones you sell.

It’s time to take member retention seriously. Here are the top ways we know to get members to stay longer and invest more.


First impressions are crucial. If someone has a bad first impression of your fitness studio, that it will linger with them even if they purchase a membership.

You never have a second chance to make a good first impression, so go above and beyond to make it a memorable one:

  • Greet them at the door with a water bottle, an exercise towel, or any other piece of equipment that fits the workout style of your studio.
  • Show them through your studio and point out the amazing features like showers, restrooms, child care centres, and a snack bar.
  • Assign them to a more experienced member who can help them if they get lost during the workout.
  • After the class, ask them what they thought of it and schedule them for workout #2.
  • Call or text them the next day to see how they’re doing with the discomfort, etc.


It’s critical to have the proper staff on board if you want to keep more members. 95% of people feel the teacher is an important factor to consider when choosing a class or fitness studio. The instructor has the power to make or break the lesson.

When hiring, keep the following in mind:

  • To keep your members motivated, you’ll need a lot of energy.
  • They are well-versed in their field of specialty, ensuring that your members receive the best assistance possible.
  • Self-starters, so you don’t have to coach your coaches all the time.


Following up with someone after their initial visit to your fitness class is crucial. When someone returns home and resumes their normal routine, the recollection of how fantastic your location is begins to fade.

So make sure your fitness studio is at the top of their email inbox the next morning with a follow-up email. Inquire about their feelings following the workout the day before. Remind them to return to complete the trial term. Give them some post-workout recuperation advice. Also, include some humour; if you can make them chuckle, they’ll be more likely to buy.


It’s critical for someone who is just starting their fitness journey to have a support structure in place to assist them get through the challenges of developing and keeping to a fitness programme. Your fitness studio’s other members can be a tremendous assistance in this area by keeping each other motivated and involved.

The membership Facebook group, as Liberty explains, becomes a place for your members to engage with one another, make friends, offer support and encouragement, hold one another accountable, and more.

As a result, your gym’s members receive far more than just a workout; they also gain a new family.

6 Effective Tools & Resources to Generate Leads For Busy Fitness Studio Owners

Business owners are busy and have a lot on their plates, so tools and services that save time and streamline processes make life much easier. These 7 business tools will help you increase productivity, create more leads, and expand your fitness studio.


This is a fitness and wellness industry-specific company management software. You may use the app to keep track of clients, sales, schedules, and more. MINDBODY’s features are fantastic for company owners, but the app is also beneficial to your fitness members.

Your members may use the app to schedule classes and pay for them, making their experience more convenient. It’s easy to see why MINDBODY is utilised by 59,000 business owners all around the world.


Text messages have a 98 percent open rate, whereas email only has a 20-30% open rate. Zipwhip is a text messaging software that allows you to SMS your consumers using your company’s existing phone number. People are more likely to respond to a text message than to an email or a phone call.

Text messaging helps you to communicate with potential and current members in a more personal way, allowing you to build deeper relationships.


A strong custom relationship management (CRM) software that automates this procedure is essential for efficiently emailing both new and present members. For this, we use HubSpot.

You can schedule email broadcasts ahead of time and personalise them using people’s names and other details. You can also segment your audience so that email broadcasts can be sent to certain groups of people, such as prospects or current members.


Take people to a landing page where they can fill out their information in exchange for the offer when you run ads for your fitness facility. Because a landing page only encourages one CTA, it is more successful than sending users to your homepage. ClickFunnels is a tool that helps you to easily create amazing sales funnels to acquire the information of potential new subscribers.

The platform is straightforward to use, with drag-and-drop functionality, and it’s easy to construct professional-looking landing pages.


People read online reviews before deciding whether or not to buy a product or service. In fact, 90% of customers read online evaluations before visiting a company. Before joining your studio, chances are they’ve done some research to see what other people have to say about it. This is why it’s critical to keep track of your reviews.

Referrizer is a tool that allows you to manage and reward your users for leaving reviews on sites like Google, Yelp, and Facebook. This assists you in transforming your members into a powerful and trustworthy sales force!


Finally, LRVT (Loud Rumor Virtual Training) is the greatest library of business training for fitness studios. It’s similar to Netflix when it comes to expanding your fitness business.

Matt Kafora, the Performance Director of LRVT, also owns and operates seven fitness studios. You’ll have access to everything from marketing, sales, and referrals training to leadership, financial planning, and hiring training, among other things.

There is nothing else on the market that compares to LRVT for gyms and fitness studios. Members of the LRVT “TEAM” have access to their own personal Performance Consultant. Performance Consultants are fitness industry specialists that have developed seven-figure fitness studios and will work directly with you to expand your business.

What are the Best Gym Deals to Offer If My Fitness Studio is At Limited Capacity?

What are the best gym offers to provide if my studio is at capacity? This is the most common question fitness studio owners have.

How do you take on the correct quantity of new members when so many gyms are able to reopen under particular restrictions about hygiene, masks, social distancing, and operating well under capacity? With your promotion and sales, how can you avoid overbooking or exceeding capacity? We’ll talk about them in this article.


The top gym discounts are all based on the word “free.”

In fact, the best-performing offer right now among the top 5% of fitness studios we work with is still a FREE WEEK.

The issue is that your fitness studio has a limited capacity, so how are you going to offer a free week when you can’t accommodate everyone?

“Let’s go find another offer,” is not the answer. That could be a solution, but I don’t believe it is the best one. Changing your sales script is a fantastic option that I highly endorse.

I recently role-played this new screenplay with some of the gyms with whom we deal, and it went extremely well. Despite their low capacity, those gyms are implementing it and growing.


So now you know that the finest gym discounts are all about getting something for nothing. There’s a free week, a free workout, and so on. As a result, despite the restricted amount of area provided, you’ll get more leads. You can fight this with a sales pitch from your fitness studio.

People dislike a “bait and switch” pitch, for starters. They don’t like it when you lure them in with a FREE WEEK and then change it to, say, $7 for 7 days. But here’s the deal…

Because you won’t be able to handle every FREE WEEK lead that comes in, you’ll need to conduct a bait and bait strategy. In a different way, you offer them what they desire. The following is how it works:

This Is The Bait And Bait Fitness Studio Sales Pitch

“So we have a few classes available right now, but not a lot of options—mostly classes in the middle of the day. But I’d like to make it even better for you and make sure you still adore the fact that you received the free pass here, so I’m going to give you a few of options.”

Option Number One: “I’ll match your offer and give you two additional weeks free when we reach maximum capacity.”

Or, Option Number Two: “Right now, if you buy two months, I’ll actually give you an entire month for free. So, if you buy two months now, we can either do your first and second months for you or then give you the third month for free.”

Or, Option Number Three: “Another option is to prorate the third month over the remaining months. As a result, you get a monthly discount of 33%. That makes sense, right?”

Client: Yes, that’s perfect!

4 Steps to Sign Up 100 Members to Your Gym or Fitness Studio

In just 60 days, you can sign up 100 paying members to your gym and/or virtual exercise alternative.

I realise that many gyms and fitness studios are experiencing difficulties right now, and the purpose of this article is to assist you in overcoming those difficulties and continuing to build your business.

The following are some of the obstacles that your fitness firm is likely to face:

  • A Confined Environment
  • Half-capacity operation
  • People are hesitant to visit your establishment.
  • Less revenue means a smaller budget.
  • I’m not sure what to say.
  • Consumers have no idea what you do.

 So, what are our options right now?

Here are four steps to get people to join your gym RIGHT NOW.


Here’s what it means to think beyond the box these days:

  • To get leads, use Facebook Ads… This isn’t to say you won’t run advertisements; rather, I’ll teach you an approach that will help you deal with your “less revenue, less budget” problem.
  • Make the most of Social Media’s reach to produce qualified leads naturally.
  • Get on the phone with the folks who are most interested as soon as feasible.


You must understand why someone would spend money on your fitness membership in order to convert interested leads into paying members.

People will always purchase more of what they desire rather than what they need.


How do you find out what your members want if they only buy what they really want?

It’s straightforward. They want to look and feel healthy, sexy, fit, or better, as they have in the past.

“Oh yeah… my arm looks quite good there,” or “Wow, look at my legs!” we’ve all thought when looking at a photo of ourselves.

People want to feel good about themselves and appreciate who they see.

Diets are started or restarted 9 times each year on average by American women… they want something. They want to feel better, healthier, sexier, and fitter.

The need to feel important and powerful is one of the most powerful human desires.

When a follower is asked, “What have you been up to?” It’s empowering to hear someone say, “You look wonderful!” It makes me happy. It’s proof that what we’re doing is effective.

You must demonstrate to individuals that your fitness studio will assist them in feeling this way.


Many times, objections are valid. I brought up the issue of money previously.

The majority of objections stem from the prospect’s need to have a question answered… they need to know that this will genuinely help them achieve their goals.

People do practically everything because of third-party confirmation.

When a friend, family member, celebrity, or influencer suggests anything, it instantly gains credibility… even if the recommendation is nonsensical.

Other members of your gym must persuade leads that doing something they wouldn’t ordinarily do is safe and enjoyable.

People can overcome their anxieties of your fitness studio via third-party validation:

  • It isn’t going to work out.
  • They’re afraid they won’t be able to do it.
  • It is ineffective in resolving their issue.
  • It isn’t as good as you claim.

Whatever their apprehension is, third-party validation gives them confidence and peace of mind that you can offer what they desire.

7 Tips to a Better Virtual Fitness Experience

Virtual, at-home workout programs have been a tremendous hit. If they are to remain successful, they must, like everything else, develop, improve, and adapt. Fortunately, we’ve compiled a list of seven suggestions to help you achieve just that!


This can help you keep a professional appearance while also branding your fitness studio once the crisis has passed. You want people to remember you and say to themselves, “I can’t wait to get in there and workout.”

You’ll have more space to conduct your training DVDs, better lighting, and fewer distractions than in your living room while watching Tiger King.


If you can’t use your physical fitness studio area, make sure you have enough room and illumination for Zoom users to see what’s going on, what they need to accomplish, and so on.

You want this to be an unforgettable event that members will want to return to and, more crucially, pay to participate in.


Upgrade your internet speed by contacting your internet provider. Inquire with your service provider about how they may assist you in achieving a download speed of at least 30-40 megabytes per second. Many internet providers will be happy to work with you to get you a fantastic bargain during this epidemic because you’re doing it for your job, your business, and your livelihood.


What makes this such a memorable experience? This allows members to observe how the workouts are performed with one trainer while the other monitors everyone in the class and calls them out by name to improve their form.

MEMBER’S LOVE THIS, BY THE WAY! They aren’t humiliated; instead, they are thankful.


  • How would you treat a member who was slacking off in your fitness centre?
  • What would you do if a member of your physical fitness studio was performing really well?
  • What would you do if a client came into your physical fitness facility and was exercising incorrectly?

This is fantastic. GO FOR IT.

I’m serious. Treat them as if they were physically in front of you, and continue to coach, motivate, encourage, teach, and train them as if they were in person.


Remember that sociability is a big part of what makes your LIVE, virtual exercise choice so valuable, and it’s something that other exercise alternatives can’t match. As a result, spend the initial and last five minutes of each lesson mingling with the other students.

Say hello, talk to them about the last class if at all possible, inquire about their lives, be social! Tell them how pleased you are that they have decided to participate in the workout.


You must join the Zoom call before any of the other participants. If your class begins at 8:00 a.m., make sure you’re on the phone by 7:50 a.m. This is for two essential reasons:

  1. Members who join the call 5 minutes before the workout time are likely to be early birds. It will make them feel strange if they are alone on there.
  2. Being there before the early birds arrive is a terrific approach to engage them in discussion and provide that much-needed socialization and human interaction.

15 Simple Video Ideas to Get Your Fitness Studio More Leads

Every day, over 500 million people view video on Facebook, and 64% of consumers make a purchase as a result of watching branded social videos. Video content is an excellent approach to increase your studio’s visibility and create more leads. Workout videos are becoming more popular as people need or prefer to stay at home. You may benefit from creating and sharing videos online whether you’re a professional fitness trainer or just a workout enthusiast.

You can make films and upload them on the internet to connect with your fans (and potential clients), or you may stay connected by hosting live sports classes online. You might want to consider doing both, as each offers its own set of benefits.

Going live is the closest thing to an actual training session, and you can make specific corrections to your trainees on platforms where you can see them. Uploading videos to the internet is a terrific way to ensure that they are constantly available, whenever the viewer wants them. Combining the two is a good idea.

There are two options:

  1. Make a video of it and submit it to the social media platform where you wish to share it. Native videos have an 86% larger reach than YouTube links since they are directly uploaded rather than shared as a link.
  2. Make a video in real time. Eighty percent of people would prefer watch a brand’s live broadcast than read a blog. When a video is live on Facebook, people watch it for three times longer.

However, for those of you who are unsure where to begin or what topics to cover,

Here are 15 simple video ideas:

  1. Before and After a Workout: What to Eat
  2. Carbs that are good for you vs. carbs that are bad for you
  3. Fats that are good for you vs. fats that are bad for you
  4. Thoughts on Paleo, Keto, and Atkin Diets
  5. Veganism’s Advantages and Disadvantages
  6. Breakfast Foods to Try
  7. Is It Harmful to Eat Right Before Bedtime?
  8. How much water should I drink on a daily basis?
  9. What are the Healthiest and Most Effective Supplements?
  10. Is it better to Stretch or Not to Stretch, and When Do You Stretch?
  11. When is the best time to exercise?
  12. Fruits and Vegetables: The Real Story
  13. Which is better: white meat or dark meat when it comes to chicken?
  14. Best Fat-Burning Exercises
  15. Yoga’s 8 Advantages

These are only a few suggestions.

There are innumerable other themes on which you might write. Consider the most often asked queries by your members or the most popular topics on the internet. It’s worth making a film about if the subject is important to your members.

The majority of Facebook videos are viewed without sound. Add captions to your videos to enhance the amount of time viewers spend watching them by up to 12%. People are more likely to watch and interact with your video if you provide captions.

The videos you make don’t have to be shot with high-tech equipment. A simple Facebook Live or phone-recorded video will suffice.

5 Ways to Drastically Increase Referrals to Your Gym or Fitness Studio

Referrals are by far the most effective way to expand your fitness business. When you get referrals, one becomes more.


Referrals are the quickest, easiest, and most efficient way to increase your income. That’s why they’re so successful.


Yes, it’s the easiest method for obtaining referrals, but it’s sometimes ignored. The rest of the steps will be much more detailed, but there’s a reason we’re starting here.

You most likely have members who adore your studio but would only recommend it to friends and family if asked. This is a smart technique to use for more than just referrals; it also works for reviews, testimonials, upsells, and cross-sells, but the best way is to inquire.


When Loud Rumor Virtual Training (LRVT) Performance Consultant Corbyn May managed 20 Orange Theory Fitness locations, he used this tactic, which is basically a raffle. The way it works is that your members earn raffle tickets by completing those tasks. The complete approach is as follows:

#1 Check-In
when your members check-in at your studio, they will take a photo and post it to the Facebook Group to earn one raffle ticket.

#2 Referrals
when your member brings in a friend or family member for a workout, they get 3 Raffle Tickets per person they bring in.


It’s not all about the money when it comes to motivating people. It may simply be making the largest, most crowded classes for a teacher.

So, what drives your personal trainers? What motivates the coaches to put in place a referral-gathering system?

You will incentivize the trainers to pursue a referral process until you, as the Leader, understand what motivates them. Then, for them to comply, you’ll write referral files.

You don’t want to put too many scripts in front of them. Make the request for referrals a short paragraph that they can memorise.


Theory of oranges Themed Referral Campaigns are very common in the fitness industry. Particularly “Hell Week,” as it’s known.

If you haven’t heard of it, participants dress up for Halloween and receive a t-shirt if they complete a certain number of workouts.

It’s just a t-shirt, but it’s the t-shirt that everybody wants.

When you add in the rarity of it due to the theme, you’ll get a lot of members referring their friends and family to hang out with you.


The best time to ask for referrals is at the point of sale. All who buy and commit want assurance that they made the right choice.

Getting their friends and family involved is one of the easiest ways to do so.

Our top fitness studios use the same script we do.

Here are the basics:

First, compel them to take out their phone
Second, Make a list of all the people they’d like to join them.

HINT: To assist them, it is helpful to recite a list: “Sister? Brother? Is it a cousin? If you have a spouse? “Do you have a roommate?”

Third, make a list of at least 5 people who would enjoy joining them for a free workout.

The script above will show you how to do it flawlessly and contact your referrals to get them to sign up as well.

6 Important Step Sales Strategy for Gyms

This is your entire sales approach for converting web leads into paying gym members, increasing revenue, and feeling secure in your sales process.

This is something you’ll want your entire team to read. This sales guide’s purpose is to assist everyone at your fitness studio in converting hesitant leads into raving fans.

Here are all six steps in order. At any point, you can jump to whichever one you want:

Master Your Fitness Studio’s Pre-Selling Strategy

This step will help you avoid cold-calling and instead focus on people who want to get in better shape, want to be a part of your community, and need a gym.

In other words, you must get in front of people so that they are aware of who you are before speaking with them. That is exactly what pre-selling entails.

The purpose of pre-selling in your sales plan is for them to be familiar with your gym before they come in.

Your fitness studio lead management sales strategy

Using Customer Relationship Management (CRM) software is the most effective approach to manage your leads and ensure that they progress through your sales funnel.

Being organized is more important than being talented (for reasons I’ll explain later), and a good CRM will help you keep track of all your leads, their contact information, and so on.

Grow your organic platform

Because social media is free, any gym or fitness trainer should use it to its greatest potential. The objective is to create high-quality material that establishes your authority. Consistently producing material that delivers actual value to your audience is a great way to establish yourself as a trustworthy source of information. The knowledge you’ve accumulated through your years as a fitness professional will be highly useful.

Offer courses

The fitness market is constantly evolving; one year there may be a new dance-fitness craze, the next it may be yoga, and so on. Offering courses focused on major developments in the fitness industry is one method to remain on top of everything. By doing so, you not only empower everyone who takes the course by providing them with a credential and another source of money, but you also establish relationships with them by allowing them to conduct future classes.

Launch a referral program

Successful gyms and studios focus on creating a sense of community, a place where friends can gather after a long day at work to relieve stress while also improving their health. A referral program could be exactly what your company needs to get new customers in the door. According to Nielsen, 92 percent of respondents trust recommendations from friends and family. Furthermore, 74% of consumers believe that word of mouth has a significant impact on their purchasing decision.

Create an event

 You’ve gone a long way toward building rapport and establishing a positive base with the locals if you create an opportunity to communicate with them in a way that helps them and potentially provides fun.

5k races, obstacle courses, strong man challenges, and sports activities are all examples of successful fitness activities. You may work with local businesses as sponsors and help market the event on various social media platforms to build excitement leading up to the event; if done well, there will be a large turnout and it will be a wonderful representation of your company.

5 Ways to Increase Fitness Studio Revenue by Texting

You need new consumers to join your fitness club if you want to generate revenue. For customer acquisition, you can employ a variety of marketing methods. Almost all of them entail astronomical costs. Business text messaging is one of the most cost-effective solutions. You can obtain a database of potential fitness facility members. You may then send them promotional text messages using corporate text messaging software. Your communications will almost certainly reach your potential customers, thanks to a 98 percent read rate.

Generate new clients

People spend the majority of their Internet time on their phones, and they are more likely to text you rather than call you from those devices. So, here’s what you can do about it. To your Google advertising, add a message extension. This allows users to text you directly from the ad – all it takes is one click to send a text to your company. To convert leads into clients, you can do the same on your Instagram page. Click-to-Text buttons can also be placed anywhere on your website.

Sending offers

You can utilize special deals to entice new members to your fitness club. If they sign up early, you can give them a couple of free sessions or a significant discount. Sending such offers via text messaging provides a higher response rate. If they are interested, you may include a short code in the message and invite them to reply using the code. This will assist you in the follow-up process.

Reminders sent via text message

Reminding clients is one of the most common uses of internet text messages. Reminders to pay the fees can be part of this. Once you have a database of members, you may use software to make settings that will automatically send reminders when their due date approaches. Many people forget to pay their fees, and a reminder can help them remember. This is a best method to boost your revenue by ensuring timely fee collection.


Appointment reminders can also be issued. Managing a fitness club entails keeping track of schedules. You don’t want to find yourself in a situation where you have more consumers than equipment. A scheduling system will assist you in efficiently managing your business. Customers can then receive schedule and appointment reminders. This will assist them in determining when they need to visit the exercise centre.

Engaging clients

A successful business is one that engages customers and interacts with them on a regular basis. You must determine whether or whether your consumers are satisfied with your services, equipment, or trainer. This can be accomplished through text messaging. You can utilise text messaging to conduct user surveys or solicit feedback from customers. You can utilise this information to improve your product and then educate your customers. This is a proactive approach to client satisfaction that can lead to more referrals and sales. On important occasions, such as birthdays or anniversaries, you can send group SMS to your consumers. All of the examples above demonstrate how business text messaging can help you increase income. It’s a low-cost method you can implement right away.